Alongside art and gastronomy, fashion is one of the great allures for international tourists flocking to Italy.
Shopping in Italy is a beloved activity, enhanced by visits to the museums and monuments.
Boutiques sport all the famous labels, as well as those of emerging designers.
From stores carrying the names of the largest houses (and boasting a Made in Italy creativity), to small shops exhibiting character and charm, the entire country is an irresistible attraction.
Another layer of excitement is added when shoppers can peruse and buy amidst the unique and evocative settings of art cities, UNESCO World Heritage Sites, and medieval villages, where the historical-artistic value is immeasurable.